A plea to analytics professionals: are we ever going to do better than this?
No, no, no.
Analytics is not a skill on a particular tool, no, please don’t.
#analytics is a discipline, is not #digitalanalytics, is analytics applied to the digital world.
Is not #digitalmarketing, is #marketing using the digital channels.
Is not data collection nor management.
Is not a bunch of statistics or fancy models.
Is not an eye-catching set of charts and reporting.
Is #teamwork, driven by strong #businessacumen and critical thinking.
Is about finding better ways to drive #revenue, #sales, #retention, #profit, #efficiencies, #effectiveness and, ideally, a positive #impact for societies.
Is learning (fast) ..data rivers and warehouses without actions driven out of them are burdening.
With so many tools and vendors, the hype is everyday louder.
are we ever going to do better than this?
#pleaseshare #digitization #digitaltransformation